Holly Willoughby has 'Best Celebrity Cleavage'

Holly Willoughby has been named the star with the best cleavage thanks to a Wonderbra poll about famous star assets.

The TV star, who is fondly called Holly 'Willoughbooby' by her Celebrity Juice co-star Keith Lemon - a name that has since caught on, was voted the owner of the Best Celebrity Cleavage in a poll by the bra company of 1,000 women.

She has now been added to the Wonderbra Cleavage Hall Of Fame, beating the likes of Scarlett Johansson and Beyonce, who came second and third in the poll respectively.

Rihanna came in at fourth place (even though she's recently been complaining about her body) and movie legend Marilyn Monroe was fifth.

The numbers five to 10 on the busty list were Dita Von Teese, Katy Perry, Brigitte Bardot, Kim Kardashian and Lara Stone.

The survey was conducted in honour of National Cleavage Day (30 March), a 'holiday' that has since become a trending topic on Twitter.

Wonderbra released a collection of photographs at its British headquarters, showing off the top ten ladies and their cleavages: it has been aptly called the Cleavage Hall Of Fame.

As well as admiring the famous breasts of celebrities, the folks at Wonderbra were keen to find out more about women's attitudes to their boobs. Results showed that two thirds of British women are comfortable about showing off their cleavage... and it certainly appears that Holly Willoughby is one of them!

Wonderbra spokesman Martina Alexander said: "We are thrilled that British beauty Holly Willoughby fought off such strong competition to become the first celebrity to be inducted in to the Wonderbra Cleavage Hall of Fame.

"Wonderbra is proud to be the original cleavage creator and what better excuse for women to celebrate their curves than today, National Cleavage Day."

However, at MSN there were a few names we were surprised failed to make the top 10, such as Christina Hendricks, Salma Hayek, Helen Mirren, Eva Herzigova (the original Wonderbra model - remember 'Hello boys'?) and, of course, Pamela Anderson!

While we understand there are many beautiful celebrity ladies out there with lots of lovely, ample bosoms, we feel it's a bit of a travesty that none of these five made it into the Wonderbra poll.

So we made our own!

Vote in our poll - who do YOU think should have been on that list?