Jessica Simpson's first advert in her $4m Weight Watchers deal has hit TV screens... but it fails to show her body

She's being paid a reported $4million to act as the new face of Weight Watchers.

And now Jessica Simpson has starred in her first advert for the diet programme, filmed as she got stuck into her weight loss regime.

Yet the footage has failed to capture her full figure, presumably something that viewers want to see so that they can make a comparison between her before and after figure. 

She tells the camera: "I'm Jessica Simpson and yes I'm doing Weight Watchers.

"There is a lot of pressure to lose weight but I'm not a supermodel. I'm just Jessica trying to eat real food in the real world and I really just wanna be healthy for my daughter.

"So I knew Weight Watchers was the only way to go. It's working."I'm on my way and it feels amazing. Really I just wanna be a better version of myself."

Since the clip was filmed the 32-year-old has continued on her healthy eating plan - taking her total weight loss to an impressive 40lbs. 

But she still isn't at her goal, after her weight hit more than 170lbs while she was pregnant. 

We think she looked amazing when she stepped out in New York City yesterday!